New
& digital media like Youtube
has not replaced traditional media – it has provided
alternative distribution outlets for
independent media producers seeking a niche audience. Institutions
also use Youtube
as another way of targeting their audiences.
Anthony Giddens is an example of a theorist who looked at the impact of new and digital media.
Visit the following link and take notes on his views in relation to its impact: Anthony Giddens
Anthony Giddens is an example of a theorist who looked at the impact of new and digital media.
Visit the following link and take notes on his views in relation to its impact: Anthony Giddens
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