Web 2.0

Web 2.0 is a key area for discussion in relation to new and digital media. It looks at the way that sites / institutions use technology beyond the use of webpages. A web 2.0 site will allow users to interact and collaborate with each other in social media as creators of user-generated content in a virtual community. These include such things as:
Social networking sites
Blogs
Wikis
A key quotation you can use comes from theorist Michael Zimmer who states ‘Web 2.0 represents a blurring of the boundaries between Web users and producers. It suggests that everyone can and should use new Internet technologies to organize and share information, to interact within communities, and to express oneself. It promises to empower creativity, to democratize media production, and to celebrate the individual while also relishing the power of collaboration and social networks’.