A
key area for discussion in relation to new and digital media is that of
convergence. This is where one particular device has many other features other
than its primary use – for example, a mobile phone or an iPad. It also
deals with media industries diversifying (e.g,
film companies marketing their new releases on Facebook) – the media do not
exist separately, TV, video games, films are interdependent on one another. Take
notes on the impact of convergence on the media industry as a whole:
Now
visit the following link New & Digital Media and take detailed notes on:
ìThe benefits of convergence to
producers & audiencesìThe negative impact of
convergence on producers
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