Convergence

A key area for discussion in relation to new and digital media is that of convergence. This is where one particular device has many other features other than its primary use – for example, a mobile phone or an iPad.  It also deals with media industries diversifying (e.g, film companies marketing their new releases on Facebook) – the media do not exist separately, TV, video games, films are interdependent on one another. Take notes on the impact of convergence on the media industry as a whole:

Now visit the following link New & Digital Media and take detailed notes on:

ìThe benefits of convergence to producers & audiencesìThe negative impact of convergence on producers

No comments:

Post a Comment