New & Digital Media
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Audiences - 360-degree branding
Convergence
David Gauntlett
Web 2.0
Youtube & Anthony Giddens
Democratisation
Key terms
Example Case Study - technology & the London riots
Michael Wesch
Michael Wesch
Michael
Wesch
is a cultural anthropology professor at Kansas state university and
analysed
the
influence of
Youtube
. Visit this link and note down his key suggestions:
Michael Wesch
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