Audiences - 360-degree branding

In recent years, audiences have ‘fragmented’ and now are narrowcasting into a series of nicheaudiences (Long tail), however, Csigo (2007) suggests that convergence has led to audiences ‘falling together’ through multi-platform media. Cisgo suggested that producers want to ‘trigger engagement’ in audiences. 360-dgree branding shows that media surrounds us with their brand being evident on multi platform converged media forms.